“MMGY Global is the perfect fit for Origin.
They will work with the MMGY Global senior management team to grow the agency’s capabilities and extend its services across other areas of the company. MJ will serve as Partner & Managing Director, and Danielle as Partner & Executive Creative Director. “We couldn’t have found a partner more aligned with our mission of inspiring people to go places than Origin, who inspires people to play outside.”ĭanielle Kristmanson and Marie-Josée (MJ) Legault will remain an integral part of the business for the MMGY Origin brand. “Origin represents a unique addition to our global company that differentiates our product portfolio and positions us in a niche segment that connects travel with active lifestyle,” said President and Incoming CEO Katie Briscoe. Origin chooses to partner with outdoor brands that cater to skiers, cyclists and outdoor enthusiasts, and inspire people to get outside responsibly. Bean, Vail Resorts, Tourism Whistler, Taos Ski Valley, Park City, Jay Peak Resort, lululemon, Smartwool and Fleet Feet. Notable brands include Destination Canada, L.L. Origin takes a fresh approach to digital storytelling and has provided strategy for many leading brands that are transforming outdoor recreation and travel with tech and progressive innovation. With the addition of Origin’s Whistler, Montreal and Vermont locations, MMGY Global will now have over 500 employees and operate in 16 markets globally: Austin, Chicago, Denver, Detroit, Fort Myers, Kansas City, London, Los Angeles, Miami, Montreal, New York City, San Francisco, Vancouver, Vermont (Burlington), Washington, D.C., and Whistler.
The deal is significant for MMGY Global as it transcends further on the periphery of travel with this new expertise in outdoor sport, lifestyle and recreation brands and boosts its Canadian operations. MMGY Global’s ongoing strategy is to grow its global footprint and ability to service existing and prospective clients worldwide. Origin has additional offices in Montreal and Shelburne, Vermont. It was founded by female trailblazers Danielle Kristmanson and Marie-Josée (MJ) Legault more than 20 years ago. The firm, based in Whistler, Canada, will become known as MMGY Origin.
Vermont Business Magazine MMGY Global, the world’s leading integrated travel and hospitality marketing firm, announced today that it has acquired Origin, an award-winning, outdoor-focused, digitally driven creative, content and branding agency. MMGY Global diversifies into outdoor recreation space and bolsters Canadian operations
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